An all new Ford Explorer is waiting, but not at the bottom of your favorite box of cereal. A new promotion earns money for schools via cereal Box Top numbers. The 2 month "Ford Drives Box Tops" sweepstakes will earn points for schools via 'Box Tops For Education' every time their parent test drives a Ford at Keller Bros in Lebanon, PA.

Ford will provide winners with eBoxTops that can automatically credit a school of their choosing. The goal of Ford is to reach $1 Million dollars in box top points, which will go to school around the nation.

To earn credits, participants can do any of these 3 things:

• Request a brochure online.
• Watch product videos on the Ford or Box Top website.
• Test drive / purchase a new Ford in October or November.

"This is just another example of us going local and grassroots," says Ford Group VP Jim Farley. "It's a modern program in that it is so local and so authentic."¹

Source: ¹http://content.usatoday.com/communities/driveon/post/2011/10/ford-and-general-mills-team-for-box-tops-for-education/1