Keller Bros Ford

What do nearly forty percent of all Millenials have in common? They have at least one tattoo. Among Gen Xers the ratio drops just a bit, coming in at 32 percent. Why so many? They're drawn to the appeal of portraying and conveying identity. In a manner of speaking, tattoos can be viewed as more graphic, hyper personalized and longer-lasting tweets.

Ford is now taking the tattoo trend to a new level. They are…

• Key internal components of 2011 F-150 EcoBoost? "hero" engine found to be within rigid factory specifications during unprecedented live teardown at the 2011 North American International Auto Show (NAIAS)
• Ford engineers say EcoBoost truck engine could go another 150,000 miles after enduring harsh testing that simulated more than 160,000 miles
• Engine teardown featured in final episode of series of web-based documentaries demonstrating the durability of the new EcoBoost truck engine

DEARBORN, Mich., Jan…

• The writers of AutoWeek Magazine and autoweek.com named Ford Vertrek the Best Concept vehicle of the 2011 North American International Auto Show
• Vertrek is Ford's vision for a utility vehicle that will appeal to customers around the globe, and signals the direction Ford will take in developing a stylish SUV with outstanding cargo space and a 1.6-liter EcoBoost engine that could deliver best-in-class fuel economy
• Ford Vertrek is built on Ford's…

The day is coming when the Leaf and the Volt have another competitor: The 2012 Ford Focus EV.  Having made its debut at this year's Consumer Electronics Show (CES) in Las Vegas, it's expected to hit dealership lots in late 2011.

The new Ford Focus EV can reportedly get a full charge on a 240-volt outlet in three to four hours. This is four to five hours less than the Leaf. The Focus…